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  • The Chimpmas Season is Upon Us!

    Glasgow, a city of contrasts; of culture of confusion, poetry and folklore, melody and melancholy, comedy and grit. All of human life is there, every incandescence of its beautiful cosmic infinity!

    And so it would seem, is the odd chimpanzee...

    In a dusty and forgotten room above a branch of Oddbins in Glasgow city centre, a chimp is reading a book about wine. He is a chimp with a thirst for knowledge, and is entranced by the section about the wines of Bordeaux. The differences between the two sides of the River Gironde, the great classification of 1855, the way the region can produce such accessible everyday wines while also being a byword for quality, luxury, history and so much more.

    Smart-Banner

    Just as every facet of humanity can be found in Glasgow, he muses, so can every aspect of wine culture be found in this one region. He checks the time. "It's getting dark early", he says to a now-closed book. "Soon be Christmas! Time to go downstairs...". He types out a message on his smartphone, amused that the technology bears his own name, Smart. Pressing send, he sneaks down a staircase and out onto the shop floor.

    In a stock room in another branch of Oddbins, in London's Crouch End, another chimpanzee is opening boxes of wine. Many of the bottles hold little interest for him, but hold on, this looks more like it. Let's see, Matetic Coralillo Winemaker's Blend, with a lovely picture of a, what's that, a cow?! No, it's Chilean, it'll be a llama.

    Matetic-Coralillo

    Notorious, as the chimp was baptised, knows and loves Chilean wine. He's been over there quite a few times while things cooled down on his manor. A quick look at the label tells him the wine is a blend of Cabernet Franc, Malbec and Syrah, and he gauges, quite accurately, that he's looking at a brambly red fruit compote held up by toasty oak and vanilla notes. His wine acumen is an unsung part of his character.

    Notorious-Banner

    He's about to slip a bottle into his pocket when his phone pings, and as he reads the message, the bottle falls by the wayside. It's from Smart. It's time to get out on to the shop floor and sing the unsung.

    And in that moment, every branch of Oddbins unleashes its inner chimp, and the #12ChimpsofChristmas take over the estate. Loveable, Crafty, Thoughtful, Passionate, Snazzy - no, not the staff, those are the names of the chimps. And so are Curious, Hilarious, Outspoken, Sassy and Crazy; like daemons of folklore, each branch has a chimp that embodies its character.

    The #12ChimpsofChristmas will be quietly taking control of all of our stores as you read this. Visit your local branch to discover their inner chimpanzee, and stay tuned to see what they'll be getting up to as Christmas approaches.

    Twelve Chimps Of Christmas

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