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JANUARY FUN WINE DISCOUNTS AT ODDBINS 2014

January Fun Wine Discounts at Oddbins 2014

This time last year Oddbins brought you the now infamous January Love Wine Discounts 2013 for mothers, Germans, redheads and those ever popular bankers and journalists. Our theme in January 2013 was “LOVE” and we were attempting to start the year by spreading some love to people who we felt hadn’t received the love they deserved in 2012.

The response was almost unanimously and gloriously loving, with the exception of one gentleman, let’s call him Jeff. Jeff made a formal complaint on account of not fitting into any of the groups, but also because he had a sizeable chip on his shoulder, a sense of humour failure, way too much time on his hands and an unusual desire to give birth without having the appropriate genitals, which we can only assume was the result of unresolved, possibly oedipal, parental issues. Sorry, we Freudianly digress. Where were we? Oh yes…  Well, this January our discounts are back…

Our theme for January 2014 is “FUN”. But it is difficult to have any fun when the country seems to be bound up in the negativity of our economic situation. Some things appear to linger indefinitely, outstaying their welcome and our boredom threshold, for other examples please see Plebgate, Miley Cyrus and would it be wrong to say UKIP? Mustard in the pantry? Seriously? You know women have been able to vote since 1918 and make up, give or take, 50% of the population, right?

So we want to put the fun back and celebrate the people who will make 2014 joyful by carrying us, and our largely ineffectual politicians, up that unforgiving slope of recovery to the pinnacle of pleasure and merriment (please note that is not a smutty euphemism). Each weekend in January we will be offering a different select group a 10% discount off full price wines (including sparkling and fortified wines) in any Oddbins shop. But who is capable of rescuing our economy and restoring the exuberance? We put our top people on the case to find out…

The results were undeniable. Back off Jeff, we said they were undeniable. And these are the people we are backing to make 2014 a vintage year of fun and frivolity…

 

Lovers: Friday 3 – Sunday 5 January 2014

Lovers: Friday 3 – Sunday 5 January 2014

A recent study showed that we in the UK aren’t having as much sex as we used to. A certain baker obviously didn’t get that memo. So we want to celebrate the lovers. Not the procession of love rats reported daily in the press like the transcript of some Jeremy Kyle show. For the record, Harry -ironic surname- Styles, Simon -shouldn’t it be easier to keep it inside those high waisted trousers- Cowell and Jermain Defoe, who Alexandra Burke, sensibly in our book, replaced “with Merlot”, need not apply. No, we want to celebrate the real lovers. And this is why…

A lil’ lovin’ is not only excellent exercise, but it also boosts your immune system, lowers blood pressure and risk of heart attacks, improves sleep and eases stress. So forget an apple a day, apparently the beast with two backs could reduce pressure on the NHS, make our workforce stronger, healthier and happier and help to rebalance our ageing population. Apparently the reasons for the UK’s currently limping libido are financial problems, unemployment and too much technology. Well, unemployment has fallen to its lowest rate since early 2009 (who would have thought Gideon could affect our sex lives? *involuntary full body shudder*), so to combat the other two our answer is: sell your technology to ease your monetary worries and get back down to doing the “bad thing”. Maybe a glass of wine would help get you in the mood? Just one mind, it is January and as Shakespeare advised the drink “provokes the desire, but it takes away the performance.”

So if you head to any Oddbins shop between Friday 3 and Sunday 5 January 2014 and can convince our staff that you are a lover, without resorting to smut, nudity or depravity, you can have 10% off full price wines (including fizz and fortified wines).* Not sure how to go about it? Why not bring your partner with you? Flash that photo in your wallet? Show us that late night text sent just because you missed each other? Who knows, we might even believe you if you come back in wearing the same clothes as the previous night!

Oddbins says: “FUN THROUGH PASSION.”

 

Engineers: Friday 10 – Sunday 12, January 2014

Engineers: Friday 10 – Sunday 12, January 2014

OK, we know we told you to sell your technology in the previous section, but we lied, we’re fickle like that, we just wanted to demonstrate the absurdity of smartphone internet browsing as an alternative to foreplay. We love technology. Well not all of it, hence why you will never have unexpected items in your bagging area at Oddbins or have your wine delivered using a method which has had its accuracy called into question by Pakistan (do you really want your online orders to land on a neighbouring school?), but we are amazed by most of it.

Human invention is rapidly changing the world: the Gastric-Brooding Frog will soon be resurrected from extinction to once more literally spew forth its babies on to this earth, 3D printing will revolutionise the drunken office party, buildings like The Shard pop up on our skyline almost overnight and may disappear just as quickly if South Korea’s Infinity Tower is anything to go by and who knows we may even find out what-in-the-blazes a Higg’s Boson actually is. We would love to get our puny appendages on the James Dyson Award-winning Titan Arm to allow us to carry more wine for you. We are super excited about mayoral theme park: Boris Island. Iran sent a monkey into space and it came back completely different, which added weight to the moon landing conspiracy theories, because those guys came back the same. Our imagination and inventiveness seem to know no bounds: cronuts, duffins, OK maybe that’s the end of Franken-pastries, well let’s hope it is before someone combines a Malaysian “curry puff” with the walnut and honey packed “nunt”. We jest of course, but on a serious note the future of the UK lies in development, ingenuity and creativity. Even former German Chancellor Helmut Schmidt, a man rumoured to have bought 38,000 menthol cigarettes just in case the EU tried to ban them and so obviously knows a thing or two about forward planning, says that Britain needs more engineers, there must be some irony it that…

So if you are an engineer, engineering student or inventor head to any Oddbins shop between Friday 10 and Sunday 12 January 2014, prove it to our staff and you can have 10% off full price wines (including fizz and fortified wines).* You can prove it by showing us your business card, your student card or text books if you are an engineering student or simply by telling us about a project that you are working on.

Oddbins says: “FUN THROUGH INNOVATION.”

 

Teachers: Friday 17 – Sunday 19, January 2014

Teachers: Friday 17 – Sunday 19, January 2014

Question: How do people become superhero engineers capable of improving our economic fortunes? Answer: They need superhero teachers. In August we wrote a blog post offering to give away ten cases of wine to teachers who inspired you. The number of responses we received? Zero. But we will not be deterred in our admiration of educators…

Apologies if we get a bit heavy for a moment, but we believe that teachers mould our lives and through them we learn to appreciate the world around us. Some of our favourite teacher moments of the year were reading about a teacher who took a student to basecamp on Everest, a teacher who confiscated a phone from a student and returned it with a selfie of himself and two colleagues, Jeremy Paxman asking Tristram Hunt the same question five times and still failing to get an answer (did you feel his pain teachers?), physics exam questions that start “Justin Bieber is thrown horizontally at 10m/s from the top of cliff 122.5m high…” and “Yo momma’s so fat that objects 5m away accelerate at 1m/s² toward her…”, the website www.thankateacher.co.uk, Channel 4’s Educating Yorkshire that on paper appeared to be a painful mockumentary but through the power of good teaching produced one of the feel good highlights of the year and The Guardian’s Secret Teacher’s suggestion of Ofsted inspections for nativity plays because “this unnecessary frivolity is having a direct and catastrophic impact on our position in international league tables.” We should be doing everything we can to prevent the steady exodus of teachers, they should not be scapegoats for politicians, prey for the tabloid press or an excuse for poor parenting. We should appreciate them because we need them, they teach us to appreciate everything else. And life is way more fun if you have the slightest Scooby Doo how any of it works!

So if you are a teacher or lecturer head to any Oddbins shop between Friday 17 and Sunday 19 January 2014, prove it to our staff and you can have 10% off full price wines (including fizz and fortified wines).* You could prove it by showing your union membership if you are a member, you elbow patches if you are a geography teacher or we'll happily probe you on some subjects that we remember from school.

 Oddbins says: “FUN THROUGH APPRECIATION.”

 

Brewers: Friday 24 – Sunday 26, January 2014

Brewers: Friday 24 – Sunday 26, January 2014

The first rule of Oddbins Fun Club is: if you don’t like wine, there’s beer and it is also awesome. Drinking anything that wasn’t lager used to put you in the beards, cardigans and boring brigade. Well recently beards, cardigans and boring (read geeky) became hip, and with it so did drinking good beer, with a little help from the most unexpected of places: America. We can argue the toss over what a craft beer is, but we can all agree that the revolution, like it or not, started in the more forward thinking areas of the US. Did you know that studies have shown a positive correlation between the concentration of microbreweries and the likelihood of that area voting for Barack Obama? Need more celebrity endorsement? Arnold “The Governator” Schwarzenegger declared: “When you grow up you have to drink beer.” And supermodel Christy “Fatso” Turlington admitted: “I have a beer belly.” Looking down at our own paunch, we think our own love of beer may be growing more rapidly than Ms Turlington’s…

The number of breweries in the UK topped 1,000 in 2012 and another 187 were added to that total in 2013 (roughly 30 more than the previous year). Although craft beer only represents 0.5% of the total beer sales it is one of the rare areas showing growth in this country. And it doesn’t stop there, it has long been thought that agriculture and therefore modern civilisation started because of bread. Although we do love a slice of hot buttered rye bread toast with our rillettes, we were pleased to hear that a rogue group of presumably ale-loving scientists now believe that it was actually beer that kicked the whole thing off. We have accepted this hypothesis as fact and are proud to announce that all that is good about Britain was built on beer. And so shall it return if we continue to back craft brewers across this great nation.

So if you are a brewer head to any Oddbins shop between Friday 24 and Sunday 26 January 2014 and you can have 10% off full price wines (including fizz and fortified wines).* But because we realise that this is a relatively small group, anyone who comes in on this weekend can have 10% off the full price of any beer in our “local craft beer” range (ask staff for details).

Oddbins says: “FUN THROUGH FERMENTATION.”

 

And finally, if anybody manages to pick up the discount every weekend and can prove it by way of receipts, then we have some bonus fun for them.

*The above discounts are only applicable to full price wines. No further discount will be applied to items already on special offer.