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Champagne Ayala Brut Majeur NV

The Experience

Drink When...
Having a jolly good time
Listen To...
What is This Thing Called Love? By Cole Porter
Think About...
The roaring twenties
Drink With...
Caviar, natch

The Oddbins Take

Like Cole Porter, Ira Gershwin and Duke Ellington, Champagne Ayala isn’t such a household name these days but, dust off the family photo album and you’ll find that it was all the rage in 1920s England. In fact it’s questionable that the twenties would have roared at all without Ayala, as it was so popular it even became the official supplier to the royal courts of England. Us Brits adored its drier House style and it remains known today throughout the world for its fresh and elegant wines, like Brut Majeur, which combines delicate minerality with precision of fruit and a charmingly long finish.

We have teamed up with one of the longest established champagne houses, Champagne Ayala, to offer a lucky customer the chance to win a meal at the iconic Soho restaurant, Bob Bob Ricard. All you need to do is purchase a bottle of Ayala Brut Majeur NV online or in-store before 13th September to be in with a chance. For more information, please see our T&C’s

The Vital Statistics

Ay, Champagne
AOC Champagne
Best Drunk Now & Over the Next 2 Years
Bottle Size
Regular - 750ml
Residual Sugar
7 g/l
Alcohol Units

In stock

Now £25.00

Was £30.00


Free UK Standard Delivery on orders > £100, Standard Delivery £4.95, No minimum order

The Style

Chardonnay (40%), Pinot Noir (40%), Pinot Meunier (20%)
Light Full bodied
Dry Sweet

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  • Champagne Ayala Brut Majeur NV Champagne
Champagne Ayala Brut Majeur NV Champagne

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Champagne Ayala is one of the longest-established champagne Houses; it has been based in Aÿ, at the heart of the great champagne vineyards, since it was founded over 150 years ago. Independent and family-owned, it is still today the archetype of a great and historic House, producing top quality wines which are enjoyed throughout the world for their freshness and elegance. It is this influence that has led to Ayala’s drier House style and it remains known today throughout the world for its fresh and elegant wines.

The 1920s were a remarkable golden age during which Champagne Ayala produced over a million bottles each year, ranking the House amongst the top brands in and became the official supplier to the royal courts of England and Spain. Champagne Ayala has always been a small, independent and family-run business. After the Second World War the House went through a rather quiet period as its leaders occupied important positions in Champagne trade associations. In 2005 the Bollinger family bought this fine estate, with the intention of restoring it to its former glory. This was the start of a resurgence for Champagne Ayala, with complete restoration of winemaking facilities and the arrival of new staff. The House employs today about 15 people, keeping the family spirit of its origins.

Every stage of winemaking is carried out on location, from vinification to shipping, not to mention ageing, riddling, disgorgement, labelling and conditioning. The two kilometres of caves are home to almost 2.5 million bottles, slowly maturing in the centuries-old cellars dug out of Aÿ’s chalky hillsides.

Born in Reims in 1975, Caroline Latrive received her National Oenology Diploma in 1999, followed by a master’s degree in oenology in wines from Champagne in 2005. She joined Champagne Ayala in 2006, watchfully learning about the House’s expertise in winemaking, before being appointed as Cellar Master in 2011. Today, she carefully ensures that the House style is maintained by focusing on quality rather than quantity.

Made from a blend of the finest Chardonnay, Pinot Noir and Pinot Meunier grapes, the wine spent three years ageing on the lees and had a dosage of 7g/l. Brut Majeur is the epitome of a non-vintage brut from a great, historic House. Extended ageing in the House's cellars and a low dosage make this wine suitable for any occasion; it is the finest ambassador for the House’s freshness and elegance.

Light gold in colour, with abundant and fine bubbles, it has an open and expressive nose. The palate is balanced, combining freshness and precision of fruit, with a charmingly long finish.

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