This fruity, gin-based liqueur was first produced in London by oyster bar owner and farmer’s son James Pimm, as a more palatable alternative to the gin that his dandy customers, had with their oysters. The business went from strength to strength, gaining in popularity as a classic summer drink, served with lemonade and freshly chopped ingredients including strawberries and mint. It is now a staple at events like Wimbledon, the Chelsea Flower Show and the Henley Royal Regatta.
With its bright hue, inviting, fruity aromas and much-contended serving style, Pimm’s No. 1 is the drink of the summer. Alter Ego: Billie Holiday; famed for its inimitable interpretation of Summertime, as soon as you hear its sweet, dulcet tones, you know it’s time to down tools, grab a picnic rug and start livin’ easy.