Ricard is the world's best-selling aniseed-based spirit. Thanks to its inimitable taste and unique processing, this pastis has become the aperitif market leader. It was created in 1932, in Marseilles, by Paul Ricard, who declared that ‘Ricard will be the true Pastis de Marseille’. Served one part Ricard to five parts water, it was the first French-style long drink. Made with Chinese star anise, liquorice root and Provençal ‘garrigue’ it is a refreshing, aniseed-laden tipple, delicious served long or short.
‘Un Ricard sinon rien!’ (a Ricard or nothing!) went the advertising slogan in the 1980s and, if you love anise and want refreshment, we rather agree. Alter Ego: Brigitte Bardot; totally iconic, with timeless Gallic appeal. Distinctive and beautiful, it has Gained a loyal following and continues to enjoy Serges (?!) of popularity.