Everyone has a price. What's Yours?

If you managed to get down to your local Oddbins on the weekend of 20th to 23rd October, you may have witnessed or even been part of our campaign to get all comers thinking a bit more carefully on the subject of value for money.

Two whites and one red whose identities were kept secret were set out to taste, and it was the task of you, the consumer, to indicate what you would be prepared to pay for each in a retail environment.The results were then collated to give us the Customer Recommended Prices for each of the wines.

We were delighted to see customers selecting prices for all the wines that were very close to our normal retail prices for these wines. More information on the wines can be found below and the wines are currently on sale in our 35 stores.

Wine No. 1 Vina Leyda Sauvignon Blanc 2010, Chile

Customer Recommended Price £8.00

Many who tasted this wine knew just what style it was near-straight away; such is the popularity of this by-now well-established white variety. And a savvy public's expectations for this grape may have caused many to score its price a tad more modestly than it deserves.

This white has that quality of wrong-footing the taster, whose thoughts will be New World to begin with, but will tend back to the Old World before long. Then there's that just-right balance between neutrality and fruit that, if it wasn't for its generous lead-up hints, might remind one of a classic French white like a Reuilly. Concentrated at first taste with distinctly tropical flavours, a keen, elegant snap whip- cracks this into order at the end. AVAILABLE IN STORE.

Wine No. 2 Little Yerring Chardonnay 2009, Yarra Valley, Australia

Customer Recommended Price £8.50

This wine garnered a surprising amount of approval (surprising, when its widely and unfairly demonised grape variety is considered). And on the current evidence, it would seem a largely prejudiced public wants to make friends again with this grape even if, for now anyway, they are unwilling to admit it.

This has the soft, harmonious charm of a Cote d'Or white but isn't. This wine somehow combines neutrality with substance leaving you with that hard-to-describe balance of a more serious wine. This leans toward a rich, New World style, but the fruit barrow never fully tips over; and it's only lightly kissed by oak, never drenched with a full-on snog. In all, this rides out on that just-what's-wanted equilibrium. AVAILABLE IN STORE.

Wine No. 3 Valgrays Garnacha 2010, Spain

			Customer Recommended Price £8.50 Of the three wines on the tasting, it was this red that brought on conspicuous approval from the vast majority who all thought this should be sold at a higher price than the whites. Many thought this had some serious class. There was talk of this being a classic Mediterranean red. The subtle use of oak and the even-tannined nature of this red presents a food-friendly style on par with say, middle-order Italian reds bearing those classic names. In short, this red is a sommelier's dream. We think it fair to say that this is a red with more serious intentions than most of those emerging from this generally humble Spanish district. Compare only with the best of southern Europe! Get it while you can, we expect this wine to be sold out quickly! AVAILABLE IN STORE.

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Country Australia Australia White Australia Red Australia £10 and Under Australia Over £10 Argentina Austria Chile Just White Just Red Chile £10 and Under Chile Over £10 France France White France Red Bordeaux Just White Just Red Bordeaux Under £10 Bordeaux Over £10 Burgundy Just White Just Red Burgundy under £10 Burgundy Over £10 Beaujolais Rhone Valley Just White Just Red Rhone Under £10 Rhone Over £10 Loire Valley Regional Regional White Regional Red Regional Under £10 Regional Over £10 Germany Italy Just White Just Red Italy Under £10 Italy Over £10 Lebanon New Zealand New Zealand White New Zealand Red New Zealand Under £10 New Zealand Over £10 North America Portugal South Africa Spain Just White Just Red Spain Under £10 Spain over £10 Grape Cabernet Sauvignon New World Cabernet Old World Cabernet Cabernet £10 and Under Cabernet Over £10 Chardonnay New World Chardonnay Old World Chardonnay Chardonnay £10 and Under Chardonnay Over £10 Grenache, Garnacha Old World Grenache New World Grenache Grenache £10 and Under Grenache over £10 Malbec Merlot New World Merlot Old World Merlot Merlot £10 and Under Merlot Over £10 Pinot Grigio & Pinot Gris Pinot Noir New World Pinot Noir Old World Pinot Noir Pinot Noir £10 and Under Pinot Noir Over £10 Riesling Sauvignon Blanc New World Sauvignon Blanc Old World Sauvignon Blanc Sauvignon Blanc £10 and Under Sauvignon Blanc Over £10 Shiraz / Syrah New World Shiraz Old World Shiraz Shiraz £10 and Under Shiraz Over £10 Tempranillo New World Tempranillo Old World Tempranillo Tempranillo £10 and Under Tempranillo Over £10 More Grapes... Albarino Carmenere Chenin Blanc Gamay Gewurztraminer Montepulciano Nebbiolo Primitivo, Zinfandel Sangiovese Semillon Viognier Even More Grapes Gavi Gruner Veltliner Fiano Falanghina Macabeo Monastrell Negroamaro Picpoul Pinot Blanc Pinotage Prosecco Torrontes Trebbiano Touriga Nacional Valpolicella Blends Verdejo Verdicchio Viura All Other Grapes Price Under £7 White Red Under £7 New World Under £7 Old World £7 - £9 White Red £7 to £9 New World £7 to £9 Old World £7 to £9 France £7 to £9 Spain £7 to £9 Italy £7 to £9 Portugal £9 - £12 White Red £9 to £12 New World £9 to £12 Old World £12 - £15 White Red £12 to £15 New World £12 to £15 Old World £15 - £20 White Red £15 to £20 New World £15 to £20 Old World Over £20 White Red Over £20 New World Over £20 Old World Style Light Reds New World Light Reds Old World Light Reds Light Reds £10 and Under Light Reds Over £10 Medium Reds New World Medium Reds Old World Medium Reds Medium Reds £10 and Under Medium Reds Over £10 Full Reds New World Full Reds Old World Full Reds Full Reds £10 and Under Full Reds Over £10 Rosé Light Whites New World Light Whites Old World Light Whites Light Whites £10 and Under Light Whites Over £10 Medium Whites New World Medium Whites Old World Medium Whites Medium Whites £10 and Under Medium Whites Over £10 Full Whites Dessert and Fortified Mood Adventurous Wines Adversity Wines Contemplation Wines Convivial Wines Passionate Wines Going-Out Wines Staying In Wines Celebration Wines Mixed Cases Oddbins Easter Case Escape to the Mediterranean 12 Classic Old Worlders, 6 Escape to the Mediterranean, 6. Assorted Favourites, 6 Assorted Favourites, 12. Classic Old Worlders, 12 Gifts Under £30 The Summer Weekender Burgundy Duo Kiwi Duo Pack New World Masters Classic French Duo European Triple Gift CalifornianDuo Spanish Duo New World Triple Pack £30 to £50 The White Wine Lover The Red Wine Lover Classic Triple Luxury Duo Over £50 Classic Triple Champagne Triple The Taittinger Masterclass 2 bottle Spanish Duo copy The Summer Weekender Burgundy Duo CalifornianDuo Kiwi Duo Pack New World Masters Classic French Duo The White Wine Lover The Red Wine Lover Luxury Duo Champagne Port The Taittinger Masterclass 3 bottle Old World Triple New World Triple Pack Classic Triple Champagne Triple Port Classic Triple Champagne Port Champagne Champagne Duo Champagne Triple The Taittinger Masterclass Champagne & Sparkling Rose Vintage Non Vintage Sparkling Wine Food and Wine Matcher Beef Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Pork Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Lamb Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Ham or Bacon Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Venison & Game Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Chicken & Turkey Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Duck & Goose Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Shellfish Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Fish Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Cheese Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Egg Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Tofu Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Pasta, Rice and Potatoes Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Vegetables Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Cheese or Cream Sauce Hot Chilli Spice Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own ??? Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own ?????? Citrus Vinaigrette Tomato Based Sauce Fruit or Fruit Sauce Hot Chilli Spice Cheese or Cream Sauce Milder spiced styles Fragrant or Aromatic Spice Meat Sauce, Gravy or Casserole Herby Pastry Nothing else... just on its own Wine and Music Matches Catalogue Oddbins Wine and Music Matcher Australian Music Matcher Australian Red Music Matcher Australian White Music Matcher Australian Rose Music Matcher Argentinian Music Matcher Austrian Music Matcher Chilean Music Matcher Chilean Red Music Matcher Chilean White Music Matcher Chilean Rose Music Matcher French Music Matcher Alsace Music Matcher Beaujolais Music Matcher Bordeaux Music Matcher Red Bordeaux Music Matcher White Bordeaux Music Matcher Rose Bordeaux Music Matcher Burgundy Music Matcher Red Burgundy Music Matcher White Burgundy Music Matcher Rhone Music Matcher Other Regions Music Matcher Regional White Music Matcher Regional Red Music Matcher Regional Rose Music Matcher Loire Music Matcher German Music Matcher Italian Music Matcher Italian Red Music Matcher Italian White Music Matcher Italian Rose Music Matcher Lebanese Music Matcher New Zealand Wine Matcher New Zealand Red Music Matcher New Zealand White Music Matcher New Zealand Rose Music Matcher American Music Matcher Portugese Music Matcher South African Music Matcher South African Red Music Matcher South African White Music Matcher South African Rose Music Matcher Spanish Music Matcher Spanish Red Music Matcher Spanish White Music Matcher Spanish Rose Music Matcher Fizz and Music Matcher Cava Music Matcher NV Champagne Music Matcher Vintage Champagne Music Matcher Prosecco Music Matcher Other Sparkling Music Matcher

Everyone has a price. What's Yours?

Wine No. 1 Vina Leyda Sauvignon Blanc 2010, Chile

Customer Recommended Price £8.00

Wine No. 2 Little Yerring Chardonnay 2009, Yarra Valley, Australia

Customer Recommended Price £8.50

Wine No. 3 Valgrays Garnacha 2010, Spain

Customer Recommended Price £8.50

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