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Primitivo is a red wine grape variety that is also known as Zinfandel and commonly produces inky, tannic wines. The robust and complex flavour profile of this grape is known for its zesty cherry, leather and earthiness black currants, black plum, fig, blackberry, brambly fruits and fruit compote with a tannic rusticity on the finish.

There has been a long-running debate about this grape variety's geographical origins, but there is little question that Primitivo's modern-day home is Italy, particularly the southern area of Puglia.